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Keyword Planning for SEO: A Step-by-Step Guide to Target the Right Searches Table of Contents 1. What Is Keyword Planning? Keyword planning is the process of identifying and organizing keywords that your target audience searches for, then aligning them with your website’s content strategy. Unlike basic keyword research, which is more exploratory, keyword planning is…

How to Structure PRs for SEO Table of Contents How to Structure PRs for SEO Press releases aren’t just for journalists anymore—they’re also powerful tools for SEO. When structured strategically, a press release can drive organic traffic, build backlinks, and improve brand visibility on search engines. In this guide, we’ll break down exactly how to…