BrandMap is Grow Wild's proprietary tool for mapping your brand's digital presence across all discovery channels — search engines, AI models, social platforms, and shopping engines. In a landscape where customers find brands through an expanding set of channels beyond traditional Google search, understanding where your brand is visible (and where it is not) is critical for strategic marketing investment.

The Multi-Channel Discovery Landscape

Beyond Traditional Search

Brand discovery now happens across four primary channel categories:

• Search Engines: Google, Bing, and vertical search platforms where SEO drives visibility
• AI Models: ChatGPT, Perplexity, Google AI Overviews, and Claude where GEO optimization determines citation
• Social Media: LinkedIn, Instagram, TikTok, YouTube, and X where content and engagement drive discovery
• Shopping Engines: Google Shopping, Amazon, and marketplace platforms for product-based businesses

Most businesses optimize for one or two channels while leaving significant discovery gaps in others. BrandMap reveals these gaps with data, not assumptions.

How BrandMap Works

Presence Assessment

BrandMap analyzes your brand visibility across all four discovery channels, scoring presence, content quality, and competitive positioning in each. The assessment examines your owned properties, earned media mentions, citation presence in AI-generated answers, and social platform authority.

Gap Identification

The most valuable BrandMap output is the gap analysis — channels and platforms where competitors are visible but you are not. These gaps represent immediate opportunities: if your competitor is cited by AI models for questions about your industry and you are not, that is a GEO optimization priority. If they have strong YouTube presence and you have none, that is a content strategy gap.

Using BrandMap for Strategy

Channel Prioritization

BrandMap results inform strategic channel investment decisions. Rather than spreading resources thinly across every channel, focus on the gaps with the highest potential impact — channels where your target audience is active and competitors have established presence.

Priority assessment factors:

1. Audience alignment: Is your target customer actively using this discovery channel?
2. Competitive density: Are competitors investing in this channel? If so, absence means lost visibility.
3. Content readiness: Do you have content that could be adapted for this channel, or does it require new creation?
4. Measurement capability: Can you track performance in this channel through GA4 or platform analytics?

AI Visibility Mapping

BrandMap's AI channel assessment is particularly valuable as generative engines become a primary discovery channel. The tool identifies which AI platforms cite your brand, which competitor brands are cited instead, and what content improvements would increase your AI visibility. This directly informs your GEO content strategy and AI writing best practices.

Run your free BrandMap assessment to see your brand's visibility across all four discovery channels. Use the results alongside your SEO audit findings to build a comprehensive digital strategy.