Account & journey review
Inspect existing structure, conversion definitions and the landing experience before recommending a new plan.
Paid search
Make your ad spend answer to a clear goal.
Connect campaign intent, landing pages, and inquiry measurement. Build a paid-search program around the people you want to reach and the actions that matter.
Work you can explore
Client projectCasa Leo
Paid media connected with brand, customer journeys, and Meow Back.
Explore the project ↗Start with your challenge
Where are you right now?
Choose the closest match. See what a useful first step could look like.
Your starting point
Build the campaign around a useful destination.
A useful first phase can include:
- An audience and offer brief
- Campaign structure and landing-page requirements
- Budget, measurement, and review responsibilities
We agree the scope, responsibilities, and success measures with you before work begins.
Your starting point
Find where the journey loses focus.
A useful first phase can include:
- Campaign and search-term review
- Landing-page and conversion checks
- Prioritized changes with defined measures
We agree the scope, responsibilities, and success measures with you before work begins.
Your starting point
Create a deliberate optimization rhythm.
A useful first phase can include:
- A baseline and agreed objectives
- Campaign, creative, and landing-page iteration
- Reporting that separates leads from clicks
We agree the scope, responsibilities, and success measures with you before work begins.
What the engagement can include
Campaign delivery
Agree campaign scope, budget ownership, targeting, creative approvals and change limits.
Measurement & improvement
Review reported conversions with their definitions and attribution limits. Distinguish platform reporting from verified sales.
Scope and acceptance
- Media spend is separate from service fees and requires an agreed budget.
- Account access and billing remain under the agreed ownership model.
- We do not publish a return-on-ad-spend guarantee or infer revenue from a lead event.
See the work
Measurement and conversion work can be scoped alongside campaign management.
Connect campaign decisions to the customer journey
Paid search works within a wider system: the offer, search demand, landing page, measurement and the team's ability to handle inquiries. We review those parts together before recommending a campaign structure. More traffic cannot repair an unclear offer or a form that sends inquiries to the wrong destination.
The account review identifies existing campaigns, search terms, geographic settings, conversion actions and available history. We agree which actions are useful to the business. A call click, submitted form and qualified booking are different measures; the account and reporting should make that difference visible.
What campaign management can cover
- Campaign and ad-group organization around services, products or locations.
- Keyword and search-term review, negative keywords and geographic targeting.
- Ad copy and landing-page recommendations tied to the actual offer.
- Conversion-action review, consent settings and reporting definitions.
- Budget pacing and a recurring review of spend, leads and changes.
Agree the commercial boundaries
Your advertising budget is separate from management fees and landing-page development. Before launch, we document the approved media budget, account ownership, billing arrangement and who can authorize material changes. The business retains control of payment methods and financial approvals.
Campaign structure should also respect operational capacity. Location hours, service availability and the area you can serve affect which inquiries are useful. We ask the people handling those inquiries to help identify wasted demand and gaps in the landing-page information.
Make the measurement understandable
Reports identify the conversion actions and attribution settings behind a result. Platform-reported return on ad spend, store revenue and finance records may cover different windows and adjustments. We compare them with those definitions in view, including refunds or offline outcomes when reliable data is available.
A change log helps explain movement in the account: new creative, a landing-page release, a budget adjustment or a seasonal promotion. We evaluate enough context to decide the next action without presenting every movement as a proven effect of one campaign edit.
Relevant work
Our Casa Leo Meow Back case describes management of a rescue-led brand program spanning participation, paid media and the customer journey. The broader Casa Leo reference includes an attributed client review. A brand program and an individual campaign report have different scopes; we keep those scopes visible.
For an existing account, a diagnostic can establish the first priorities before an ongoing engagement. If the main obstacle is the website, we can define a conversion improvement or landing-page project alongside campaign work.
Let’s make your next step useful.
Share the current website, locations or systems involved. We’ll define the work, responsibilities and acceptance checks before committing to delivery.
Start with the evidence behind a lead
Use our Google Ads audit workflow to check the customer journey, conversion settings and campaign intent. It includes a real finding from our own portfolio and a downloadable worksheet.