Casa Leo: Brand Positioning & Reputation

The Challenge

Casa Leo’s engagement brought together brand messaging, customer feedback, media activity and paid promotion for a smart pet-technology business. The work needed to connect the story of the product with the different places a customer could encounter it, from an advertisement to a product page or campaign.

• Keep the brand narrative consistent across customer-facing channels.
• Connect product information and customer feedback with the wider marketing program.
• Coordinate campaign planning, paid media and the online journey.
• Give the team clear responsibilities for content and operational handoffs.

The Strategy

Brand and customer context

• Brand-messaging work for customer-facing channels.
• Coordination of customer-feedback and review-related activity.
• Brand monitoring and review of public mentions.
• Product-content work supporting the customer decision.

Content and media activity

• PR planning and outreach.
• Founder and product narratives for media conversations.
• Press materials and content coordination.
• Campaign ideas connecting the brand with its audience.

Campaign and channel coordination

• Paid-media management and remarketing.
• Alignment of campaign messages with product discovery.
• Content and customer-support handoff planning.
• Management of the Meow Back brand program.

Delivered work

The engagement connected brand strategy with operating work across content, media and advertising. Meow Back is a featured example: a rescue-led program with a participation idea, campaign planning and a path into the customer journey. Our Meow Back case study describes that program separately from the broader engagement.

What the client reported

Christopher Madeiras, CEO and founder of PurLife Brands, reported doubled traffic and an 87% increase in return on ad spend in his June 4, 2026 Clutch review.

These are the client’s reported results for the broader engagement. The review does not specify an organic-only traffic measure or comparison dates, and the figures are not presented as Meow Back campaign results.

Key Takeaways

• Develop the campaign story and customer journey together.
• Keep the distinction between planned activity, delivered work and reported results.
• Give each channel a clear role within the wider program.

Applying the approach

A consumer brand appears in many contexts, and each context asks a different question. An advertisement introduces the product or campaign. A product page explains the offer. Customer support handles questions and exceptions. Media activity adds another source of information. A connected program gives those teams a shared message while preserving the purpose of each channel.

For a similar engagement, map the proposed journey before launching a campaign. Identify the eligibility rules, content approvals, support responsibilities and measurement needed for the idea to work. Planning targets should remain distinguishable from outcomes that were actually observed.

The press program gave the product story places to live beyond the storefront. Visitors can read the original features above and explore Meow Back to see how we connected a brand campaign with participation and the customer journey.

Paid-media management · Customer-journey improvement