AdPulse is Grow Wild's proprietary Google Ads performance monitoring tool that provides real-time campaign health assessment without requiring access to your Google Ads account. By analyzing key performance indicators across campaign structure, bidding efficiency, ad quality, and conversion tracking, AdPulse identifies optimization opportunities that are costing you money — and shows you exactly where to focus for maximum ROI improvement.

How AdPulse Works

Performance Scoring

AdPulse evaluates your Google Ads campaigns across multiple performance dimensions and generates an overall health score. Each dimension is weighted based on its impact on campaign profitability, giving you a clear picture of where your account excels and where it needs attention.

Core assessment dimensions:

• Account structure: Campaign and ad group organization, keyword grouping, and match type strategy — see our account structure guide
• Quality Score analysis: Keyword-level Quality Scores and their impact on CPC and position — see our Quality Score guide
• Ad copy effectiveness: CTR benchmarks, ad relevance scores, and responsive search ad optimization
• Bidding efficiency: Bid strategy alignment, wasted spend identification, and budget allocation
• Conversion tracking: Tracking completeness and accuracy per our conversion tracking guide

Key Features

Wasted Spend Detection

AdPulse identifies budget waste from irrelevant search terms, poor-performing keywords, and suboptimal bidding strategies. For most accounts, 15-30% of spend goes to clicks that will never convert — AdPulse quantifies this waste and shows exactly where it occurs.

Competitive Benchmarking

Compare your campaign performance against industry benchmarks for CTR, CPC, conversion rate, and Quality Score. Understanding where you stand relative to competitors reveals whether underperformance is account-specific (fixable through optimization) or market-wide (requiring strategic adjustment).

Using AdPulse Results

Prioritized Recommendations

AdPulse generates a prioritized action plan ranked by potential impact. High-priority items typically include negative keyword gaps, Quality Score improvement opportunities, ad copy testing recommendations, and budget reallocation suggestions. Each recommendation includes the estimated impact and implementation difficulty.

Common high-impact findings:

1. Missing negative keywords: Search terms wasting budget on irrelevant clicks
2. Low Quality Score keywords: Terms where ad relevance or landing page experience needs improvement
3. Ad group bloat: Ad groups with too many loosely related keywords diluting relevance
4. Tracking gaps: Conversions not being measured, preventing optimization algorithms from working effectively

Integration with Campaign Management

Use AdPulse findings as the starting point for your campaign optimization workflow. Reassess with AdPulse quarterly to measure improvement and identify new optimization opportunities. Include AdPulse scores in your monthly reporting to demonstrate ongoing campaign health to stakeholders.

Run your free AdPulse assessment to see how your Google Ads campaigns score.