Planning calculator

Explore the arithmetic behind a campaign.

Estimate clicks, reported conversions and cost per conversion from your own inputs. This tool does not connect to an account or diagnose wasted spend.

Enter a scenario

How the estimate works

Estimated clicks = spend ÷ average cost per click.
Estimated conversions = clicks × conversion rate.
Estimated cost per conversion = spend ÷ estimated conversions.

Use the same currency for spend and CPC. Results are planning arithmetic, not forecasts, qualified leads, revenue or a waste assessment. Inputs stay in your browser.