Implementation reference
Map Your Digital Presence
List the channels and systems your customer journey depends on.
Use the resource
- Record each website, profile and channel with its responsible owner.
- Describe the audience and next action for each destination.
- Identify the source of its content and performance data.
- Prioritize gaps and conflicting information.
Use the brand voice worksheet to clarify the message across those destinations.
Define the next scope
A planning resource helps organize questions. A diagnostic engagement can inspect the actual systems and develop a delivery brief.