Customer care software
Bring customer conversations, records, and next actions into a workflow your team can use. We develop customer care software around the service you provide and the systems you already run.
Explore customer care software ↗PR management software
PR management software that connects the work.
Manage the work behind a PR program in one clear flow. We develop public relations management software around planning, coordination, approvals, and the record of what was published.
Work you can explore
Client projectGATE
We built public relations management software for GATE as part of its broader marketing software work.
Explore the project ↗Start with your challenge
Where are you right now?
Choose the closest match. See what a useful first step could look like.
Your starting point
Start with a clear workflow and a focused first release.
A useful first phase can include:
- Current tasks, users, and operating requirements
- A scoped application with relevant integrations
- A pilot, acceptance checks, and handover
We agree the scope, responsibilities, and success measures with you before work begins.
Your starting point
Find the gap before replacing the tools.
A useful first phase can include:
- A review of the existing system and workarounds
- Configuration, integration, and build options
- A prioritized improvement plan
We agree the scope, responsibilities, and success measures with you before work begins.
Your starting point
Turn the problem into a practical specification.
A useful first phase can include:
- A working session with the people involved
- Data, access, and integration requirements
- A delivery brief and decision points
We agree the scope, responsibilities, and success measures with you before work begins.
Keep every story, contact, and next step connected.
A story moves between a brief, a draft, a contact list, and several approvals. When each part lives in a different place, the next action becomes difficult to see. A PR management system can give the team a shared view of the work without removing the judgment that makes a story useful.
Who it’s for: Communications teams, multi-location brands, in-house PR leads, and teams coordinating external contributors.
Shape the system around your team
What your software can include.
These are scope options. The right combination depends on your workflow, data, and operating responsibilities.
A story pipeline
Track the agreed stages from proposed angle to prepared materials, outreach, and published coverage. Give each item an owner and make dependencies visible before deadlines arrive.
Contact and outreach records
Structure the publication and contact information your team is authorized to use. Record the context of previous outreach and who owns the next conversation. Access and communication permissions stay explicit.
Review and approval workflows
Connect drafts and supporting materials to the people who need to review them. Agree which decisions require approval and how changes after approval are handled.
A useful coverage archive
Capture publication names, original article links, dates, and placement terms. Keep earned editorial coverage, sponsored placements, and distribution records distinguishable so reporting reflects what happened.
From the current workflow to a working system.
01 · Understand
Map the people, tasks, records, and exceptions. Compare custom development with improving the tools already in place.
02 · Shape
Agree the first release, access boundaries, integrations, and acceptance examples. Use a prototype when it helps resolve uncertainty.
03 · Build & test
Review working increments. Test the important tasks and failure cases with the people responsible for the system.
04 · Launch & hand over
Release the accepted scope, document ownership and recovery, and agree the support and improvement plan.
Questions before you build.
Is this the same as your PR service?
No. This engagement is for the software your team uses to manage the work. Story development, outreach, and publication coordination can be scoped separately through our PR and media relations service.
Can it connect with existing tools?
We review the tools, available interfaces, and permissions before choosing the integration approach. The first version may connect a smaller set of records rather than replacing every system.
Can the software guarantee publication?
No. Software can help a team organize its program, but publishers make their own editorial decisions. We agree useful workflow outcomes and reporting definitions instead of promising placements.
Connected work, connected tools.
Some workflows need more than one type of software. Explore the related scopes, or start with our custom software development services to plan the whole system.
Review management software
Give your team a consistent way to review feedback, assign follow-up, and understand recurring themes. We build review management software around the locations, people, and platforms involved.
Explore review management software ↗Campaign management software
Connect campaign briefs, tasks, assets, approvals, and reporting in a system that fits your team. Keep the plan and the next action visible from preparation through review.
Explore campaign management software ↗Bring us the workflow you want to improve.
Tell us who uses it, where work gets stuck, and what a useful result would look like. We’ll help you define the next step.
Plan your pr management software ↗