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Ecommerce website design & development

Make the path from product to purchase clear.

Help your customers choose with confidence. Give your team a store that connects the buying experience to what happens after an order.

Casa Leo
Casa Leo website project preview
Client project

Casa Leo

Ecommerce, customer care, campaigns, and PR for a pet technology brand.

Explore the project ↗

Ecommerce website design brings product content, discovery, checkout, and customer care into one journey. We plan the storefront and the operational handoffs together, from a new store to an improvement or migration of an existing one.

Explore the experience

An order has more than one possible outcome.

Explore a demonstration of checkout states. This illustration does not take payments or create orders.

Payment confirmed

Start the right next step, once.

After the payment provider confirms success, the agreed order workflow can move forward. The customer gets a clear confirmation and the operations team gets the information it needs.

  1. Provider confirms
  2. Record the order
  3. Begin fulfilment
Discuss this starting point ↗

Payment declined

Keep the customer informed and in control.

A declined payment should not appear as a completed purchase. Keep the cart available where supported, explain the outcome without exposing sensitive details, and let the customer choose the next step.

  1. Provider declines
  2. Explain the outcome
  3. Return to checkout
Discuss this starting point ↗

An event arrives twice

Protect the workflow from duplicate actions.

Payment events can be repeated. We define how the integration recognises a previously processed event and avoids repeating actions such as creating the same order or sending the same fulfilment request.

  1. Recognise the event
  2. Check prior handling
  3. Avoid a duplicate
Discuss this starting point ↗

What we deliver

Build the store around the customer—and the operation.

We agree the deliverables, responsibilities, and acceptance checks with you before work begins.

Talk through your scope ↗

Products people can understand

We structure categories, product pages, imagery, specifications, and useful FAQs around buying decisions. Variants, availability, delivery information, and policies need an identified source of truth so the storefront stays consistent.

A checkout with clear boundaries

We use an agreed payment provider and define which parts of checkout your team controls. Account ownership, provider approval, taxes, shipping rules, and customer policies are confirmed with you and the relevant specialists before launch.

Orders that reach the right systems

Order events, customer care, fulfilment, and reporting are mapped before integration work begins. We agree field mappings, access, duplicate handling, and recovery responsibilities rather than assuming every connected service behaves the same way.

A careful store migration

Product and content inventories, URL continuity, account constraints, and integration testing shape the migration. We agree the launch sequence and acceptance checks, then verify representative purchase journeys in the appropriate test environment.

From the first conversation to handover

You will know what happens next.

  1. 01

    Make the plan

    We review your current setup, your priorities, and the people who need to use it. You get a defined first phase and clear dependencies.

  2. 02

    Review the work

    You see the agreed direction and working pages as they develop. Decisions and feedback are tied to the scope and the people responsible.

  3. 03

    Check and hand over

    We verify the agreed journeys, resolve release issues, and give your team the access and guidance needed to run the result.

Before you decide

Your questions, answered.

Can you improve a store without replacing it?

Yes. We can review product discovery, checkout friction, content, and operational handoffs, then propose a focused improvement. Platform limitations and integration access determine what can be changed in place.

Do you build the payment processor?

We integrate an agreed provider rather than acting as a payment processor. Provider contracts, merchant approval, payment rules, and account ownership remain explicit parts of the project boundary.

Can ecommerce connect to customer care software?

Yes, where the platforms and authorised access support it. We define which order details the care team needs, the actions they can take, and how access is controlled. Casa Leo is a relevant example of our customer-care work.

How will we know the store is ready?

We agree representative product, checkout, confirmation, and order-handling checks. Integration tests include the relevant failure and duplicate-event cases. Your team reviews the content, policies, and operating handover before release.

Let’s make it useful

Tell us what you need to change.

Share your current website, the challenge, and any timing or platform constraints. We will help you define a practical starting point.

Plan your ecommerce project ↗